Why do advertisement say that margarine taste like butter?

Advertisements claim that margarine tastes like butter because they want to encourage consumers to purchase margarine over butter. While margarine is a butter substitute made from vegetable oils and other ingredients, the taste and texture of margarine can be very similar to butter. This is why many advertisements use phrases like "tastes just like butter" or "made to taste like butter" to persuade consumers that margarine is a viable alternative to butter.

By emphasising the similarity in taste, advertisements aim to appeal to consumers' preferences for certain flavour and textures in their food. Additionally, highlighting the taste similarity between margarine and butter can help overcome any previous negative perceptions or assumptions about margarine being inferior in taste compared to butter.

Ultimately, these claims are often subjective and can vary based on individual preferences and the specific brand of margarine being consumed. However, the marketing strategy of emphasising the butter-like taste of margarine is an effective way to attract and retain consumers who may be looking for an alternative to traditional butter.