Why is fake meat more expensive than real meat?

This is not always the case. The cost of fake meat products has significantly decreased in recent years, and it can be found at prices comparable to or even lower than real meat, especially when purchased in bulk or during discounts. Market competition, technological advancements, increased production efficiency, and economies of scale have contributed to the falling prices of fake meat products. For example, the Impossible Burger, a plant-based burger patty, has seen a substantial reduction in price since it was first introduced.

However, in certain cases, fake meat products may still be more expensive than real meat due to several factors:

1. Production and Processing Costs: Producing fake meat often involves more complex and resource-intensive processes compared to traditional meat production. Raw materials, such as plant proteins (e.g., soy, pea, lentil, wheat), must be grown, processed, and often extruded to create the meat-like texture. These processes can require specialised equipment and technologies, leading to higher production costs.

2. R&D and Innovation: Developing fake meat products often involves significant investments in research and development (R&D) to formulate the optimal plant-based ingredients, mimic the taste and texture of real meat, and meet consumer expectations. This R&D expenditure contributes to the cost of fake meat production.

3. Limited Economies of Scale: Compared to the extensive livestock and poultry industries, fake meat production is still relatively small-scale, which limits the potential for economies of scale. As the demand for fake meat increases, production volumes are expected to grow, leading to potential cost efficiencies in the future.

4. Marketing and Distribution: The marketing and distribution of fake meat products can also impact their cost. Companies may invest in promotional campaigns and distribution efforts to raise awareness and make their products widely available, which can add to the overall cost.

5. Organic and Sustainable Practices: If fake meat products are certified organic, ethically sourced, or produced using sustainable practices, they may command a higher price compared to conventionally produced meat.

6. Novel Ingredients and Additives: Some fake meat products may use specialised ingredients, additives, or flavourings to enhance the taste and texture, which can add to the cost.

It's worth noting that the price differences between fake meat and real meat can vary based on geographical locations, brands, types of products, and market conditions.