What made the Ginsu knife so famous?

Aggressive Marketing: Ginsu knives gained significant popularity due to their aggressive marketing strategies. Infomercials and TV advertisements showcased the knife's exceptional cutting abilities, often demonstrating how it effortlessly sliced through various objects like tomatoes, potatoes, and even tin cans. The catchy phrase, "But wait, there's more!" became a memorable part of the marketing campaign, enticing viewers to order additional sets of knives.

Impressive Demonstrations: During its infomercials, Ginsu knives were demonstrated by skilled presenters who exhibited how the knife's sharp blade could slice through a variety of materials with ease. These impressive demonstrations captured the attention of viewers, creating a strong desire to possess a knife with such remarkable cutting capabilities.

Affordability: Despite the high perceived value conveyed in the marketing campaigns, Ginsu knives were relatively affordable. The knives were priced at a point that made them accessible to a wide range of consumers, making them an attractive purchase for those seeking a quality cutting tool at a reasonable price.

Customer Satisfaction Guarantees: Ginsu Corporation offered strong customer satisfaction guarantees, allowing customers to return the knives within a certain period if they were not completely satisfied. This risk-free guarantee helped build trust among consumers and contribute to the overall success of the product.

Positive Word-of-Mouth: As satisfied customers began using and sharing their experiences with Ginsu knives, positive word-of-mouth spread. Personal recommendations and positive feedback from friends, family, and acquaintances further boosted the popularity and demand for Ginsu knives.

While Ginsu knives faced criticism later on regarding the durability and longevity of their blades, their initial success was largely driven by their innovative marketing strategies, impressive demonstrations, affordability, customer satisfaction guarantees, and positive word-of-mouth recommendations.