The Early Years

• Chips Ahoy! were advertised as the first factory-made chocolate chip cookie that tastes as good as homemade. A big selling point was the number of chocolate chips in each cookie. Early campaigns promised that "You can not take a bite without hitting a chocolate chip".

The Cookie Changes

• Over the years, Nabisco expanded the Chips Ahoy! line with single serve packs and new flavors like chewy chocolate chip and white fudge chocolate chip cookies. By the mid 1990s, Nabisco responded to the growing health and fitness movement by offering a reduced fat version of Chips Ahoy!

Today

• Nabisco recently introduced a new version of Chips Ahoy! cookies using Reeses Pieces. They also have their own Facebook site where cookie fans can download coupons and leave comments about Chips Ahoy! Cookies.