Why Is Cadbury Diary Milk Ad Famous?

The Cadbury Dairy Milk ad, featuring a gorilla playing the drums to the Phil Collins' song "In The Air Tonight," is one of the most iconic and memorable advertisements of all time. It was created by advertising agency Fallon London and aired in the UK in 2007, quickly gaining international recognition and acclaim. Here's why this ad became so famous:

1. Emotional Connection: The ad evokes strong emotions by tapping into the universal experience of feeling joy and happiness. The sight of a gorilla, typically associated with strength and power, playing the drums with such precision and passion resonates with viewers on an emotional level.

2. Unexpected Casting: The choice of a gorilla as the protagonist is unexpected and unconventional, capturing viewers' attention and curiosity right from the start. The juxtaposition of a majestic animal known for its physical strength engaging in a musical performance creates an intriguing contrast.

3. Perfect Song Choice: The ad brilliantly uses the Phil Collins song "In The Air Tonight." The melancholic intro and the rhythmic drumming perfectly complement the gorilla's actions, building anticipation and creating a sense of emotional release when the gorilla finally hits the cymbal.

4. Simplicity and Focus: The ad is simple yet highly effective. It focuses solely on the gorilla and the music, without any distracting elements. This simplicity allows viewers to fully immerse themselves in the experience, enhancing the emotional impact.

5. Iconic Moment: The scene where the gorilla plays the drum solo and hits the cymbal became an instant pop culture moment. It was widely shared, parodied, and even imitated by famous celebrities, further increasing the ad's popularity.

6. Awards and Recognition: The ad received numerous prestigious advertising awards, including the Grand Prix at the Cannes Lions International Festival of Creativity, which is considered the Oscars of the advertising world. These accolades further cemented the ad's reputation as a creative masterpiece.

7. Cultural Impact: The Cadbury Dairy Milk Gorilla ad transcended the traditional boundaries of advertising, becoming a cultural phenomenon. It was praised for its originality, emotional resonance, and ability to connect with viewers in a unique and meaningful way.

Overall, the Cadbury Dairy Milk Gorilla ad succeeded in creating a powerful and memorable experience that left a lasting impression on viewers worldwide. Its emotional appeal, unexpected casting, perfect music selection, simplicity, iconic moments, recognition, and cultural impact contributed to its enduring fame as one of the most celebrated advertisements of all time.