What happened to Dole Raisins?
In February 2022, Dole Packaged Foods announced that they would be phasing out the Dole Raisins brand after more than 100 years of production. The company said the decision was made due to declining sales and increased competition in the market. Dole had been the leading brand of raisins in the United States, but its market share had declined in recent years due to the rise of other brands such as Sun-Maid and Wonderful Pistachios.
Dole's decision to phase out the raisins brand was met with disappointment by many consumers. The brand had a long history and was known for its high-quality products. However, the company maintained that the decision was necessary in order to stay competitive in the market.
Dole said that it will continue to sell its other products, such as bananas, pineapples, and mangoes. The company also said that it will explore other ways to innovate in the dried fruit category.
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