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What happened to Ragu Pasta Meals?
Ragu Pasta Meals, the iconic boxed pasta meals, have undergone a series of changes over the years:
1. Changing Ownership:
* In 2000, Unilever sold the Ragu brand to Conagra Brands.
* In 2006, Conagra Brands sold the Ragu brand to Mizkan America, Inc., which is a subsidiary of the Japanese company Mizkan Group.
2. Product Line Simplification:
* Conagra Brands reduced the number of Ragu Pasta Meals varieties in recent years, focusing on the most popular options.
* This was likely done to streamline production and improve efficiency.
3. Shift in Consumer Preferences:
* The popularity of boxed pasta meals has decreased over time due to a shift in consumer preferences towards fresh, homemade meals and healthier options.
* This has led to less demand for Ragu Pasta Meals and may have influenced the reduction in product varieties.
4. Continuing Availability:
* Ragu Pasta Meals are still available in grocery stores, although the number of varieties and locations where they're sold may be limited compared to the past.
Overall:
While Ragu Pasta Meals have seen a reduction in varieties and a change in ownership, they still remain available in the market. However, their overall presence has decreased due to factors like shifting consumer preferences and streamlining efforts by the brand.
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