What is the Target market for dark chocolate?

* Age:

> - 35-54 years

> - 55+

> - 25-34 years

* Gender:

> - Women

> - Men

* Income:

> - $75,000+

> - $50,000 - $74,999

* Education:

> - College graduates

> - Some college

* Occupation:

> - Professionals

> - Managers

> - Retired

> - Students

Psychographic

* Personality traits:

> - Extroverted

> - Open to new experiences

> - Health-conscious

> - Adventurous

> - Sophisticated

> - Affluent

> - Well-educated

> - Active Lifestyle

* Values:

>- Indulgence

>- Health

>- Quality

>- Sustainability

* Interests:

>- Health

>- Fashion

>- Travel

>- Cooking

>- Wine

>- Art

>- Literature

* Lifestyles:

>- Urban

>- Suburban

>- Active

>- Outdoors

Behavioral

* Dark chocolate consumption:

> - Frequent: eat dark chocolate at least once a week

> - Occasional: eat dark chocolate a few times a month

> - Rare: eat dark chocolate a few times a year

* Purchase behavior:

> - Most commonly purchase dark chocolate from specialty food stores

> - Also purchase dark chocolate from grocery stores, online, and direct from manufacturers

* Price sensitivity:

> - Willing to pay a premium price for high-quality dark chocolate