Which was liked more Pepsi or coke?

In the "Pepsi Challenge", conducted by PepsiCo in the 1970s and 1980s, consumers were given blind taste tests of Pepsi and Coca-Cola. The results showed that Pepsi was preferred over Coke in a significant number of cases. However, it's important to note that taste preferences are subjective and can vary among different individuals and in different contexts. Both Pepsi and Coke have loyal fan bases and their popularity can fluctuate over time and across different regions.