Why are there three swallows on a powers whiskey label?

The three swallows on the Powers Irish Whiskey label are a symbol of the Powers family crest. The crest itself is based on the family motto, "Fortiter et Fideliter" which translates to "With Strength and Fidelity".

* The swallows represent strength, speed, and agility. These qualities reflect the Powers family's entrepreneurial spirit and resilience.

* The red colour of the swallows is also significant. Red is often associated with passion, courage, and determination.

The three swallows have been a part of the Powers Whiskey brand since the company's founding in 1791, and they remain an important part of its identity.