What is smart objectives for Cadbury?

Specific: Increase market share in chocolate category by 5%

Measurable: Measure market share through market research data and sales reports.

Achievable: Set achievable target, considering current position in market and market dynamics.

Relevant: Tie objective to overall company goals, in this case increasing overall revenue and market share.

Time-bound: Achieve target within specific time frame, e.g. three years.