What did Cereal Partners Worldwide come from?

Cereal Partners Worldwide (CPW) was formed in 1990 as a joint venture between General Mills and Nestlé. It was created to combine the strengths of both companies in the cereal market.

Here's a breakdown of the origins:

* General Mills was a leading American cereal manufacturer with brands like Cheerios, Wheaties, and Lucky Charms.

* Nestlé was a Swiss multinational company with a strong presence in Europe and the rest of the world, including brands like Nesquik, Nescafé, and Milo.

The joint venture allowed them to:

* Expand their reach: General Mills gained access to Nestlé's global distribution network, while Nestlé benefited from General Mills' expertise in cereal production and marketing.

* Reduce competition: By merging their operations, they created a stronger competitor against other cereal manufacturers like Kellogg's.

* Share resources: Both companies shared resources like marketing, research & development, and production facilities.

In 2015, General Mills bought Nestlé's 49% stake in CPW, effectively ending the joint venture.

While CPW as a separate entity is no more, the brands and products developed during its existence, like Cheerios, Honey Nut Cheerios, and Nesquik Cereal, continue to be popular throughout the world.