Questionnaire about competitive advantage of sooper over bakery biscuits?

General Information

* Company Name:

* Respondent Name:

* Respondent Position:

* Date:

Instructions

Please answer the following questions to the best of your ability. Your responses will help us better understand the competitive advantage of Sooper over bakery biscuits.

1. Product Quality:

* How do you rate Sooper biscuits in terms of quality compared to bakery biscuits? (Excellent/Good/Average/Poor)

* Please explain your rating.

* In your opinion, what are the key factors that contribute to the perceived quality of Sooper biscuits? (Select all that apply)

a) Freshness

b) Taste

c) Texture

d) Ingredients

e) Appearance

* Are there any specific quality attributes of Sooper biscuits that set them apart from bakery biscuits? (E.g., unique flavor, innovative packaging)

2. Brand Reputation:

* How familiar are you with the Sooper biscuit brand? (Very Familiar/Familiar/Somewhat Familiar/Not Familiar)

* How would you rate the reputation of Sooper biscuits compared to bakery biscuits? (Excellent/Good/Average/Poor)

* In your opinion, what are the key factors that contribute to the positive reputation of Sooper biscuits? (Select all that apply)

a) Trustworthiness

b) Established history

c) Positive reviews and testimonials

d) Brand recognition

e) Effective marketing

3. Price Competitiveness:

* How would you rate the price competitiveness of Sooper biscuits compared to bakery biscuits? (Very Competitive/Competitive/Average/Not Competitive)

* In your opinion, how does the price of Sooper biscuits impact consumer購買 preferences? (Select all that apply)

a) Affordable pricing

b) Value for money

c) Price promotions and discounts

d) Higher perceived value

e) Price sensitivity of consumers

4. Convenience and Accessibility:

* How would you rate the convenience and accessibility of Sooper biscuits compared to bakery biscuits? (Excellent/Good/Average/Poor)

* In your opinion, how does the convenience of Sooper biscuits impact consumer購買 preferences? (Select all that apply)

a) Wide availability in stores

b) Easy to find and purchase

c) Time-saving

d) Convenience of packaging

e) Online ordering and delivery options

5. Distribution Channels:

* Where do you typically purchase Sooper biscuits? (Grocery stores, convenience stores, online, etc.)

* How does the availability of Sooper biscuits in different channels impact your purchasing decisions? (E.g., convenience, loyalty programs, etc.)

* In your experience, are Sooper biscuits more easily found and purchased compared to bakery biscuits? (Yes/No/Depends)

6. Marketing and Advertising Strategies:

* How effective are Sooper's marketing and advertising campaigns in promoting the brand and its biscuits? (Very Effective/Effective/Average/Not Effective)

* What marketing strategies or advertising channels do you find most effective in communicating Sooper's unique selling points? (E.g., social media, TV ads, word-of-mouth, etc.)

* In your opinion, how does Sooper's marketing and advertising efforts contribute to its competitive advantage over bakery biscuits?

7. Customer Satisfaction and Loyalty:

* How satisfied are you with Sooper biscuits overall? (Very Satisfied/Satisfied/Neutral/Dissatisfied/Very Dissatisfied)

* How likely are you to recommend Sooper biscuits to others? (Very likely/Likely/Neutral/Unlikely/Very unlikely)

* What are the key factors that influence your loyalty to Sooper biscuits? (Select all that apply)

a) Consistent quality

b) Brand reliability

c) Value for money

d) Positive experiences with customer service

e) Brand associations and emotional connections

Additional Comments:

Please provide any additional comments or suggestions that you have regarding Sooper's competitive advantage over bakery biscuits.

Thank you for your participation! Your responses will help us gain valuable insights into the competitive advantage of Sooper biscuits in the market.