What is the Brand architecture of Pizza Hut?

Pizza Hut follows a Branded House brand architecture, which means it positions itself as the dominant brand, and its individual products and segments carry its name with some differentiation.

Within the Pizza Hut brand, there are several sub-brands or product lines:

1. Pizza Hut dine-in restaurants: This is Pizza Hut's classic dine-in restaurant format. It offers a casual dining experience with dine-in seating, serving pizza, pasta, salads, and other Italian-American menu items.

2. Pizza Hut takeaway and delivery: Pizza Hut also operates takeaway and delivery services. Customers can order from Pizza Hut's menu through its website, mobile app, or by phone, for pickup or delivery.

3. Pizza Hut Express: Pizza Hut Express is a quicker, more convenient version of the main restaurant. It focuses on takeout and delivery, with streamlined menus and efficient processes to serve customers rapidly.

4. WingStreet: WingStreet is Pizza Hut's brand dedicated to chicken wings. It offers a variety of flavoured chicken wings, dips, and sides.

5. Hut Rewards: The Hut Rewards is Pizza Hut's loyalty program. It allows customers to earn points with each purchase and redeem those points for discounts or free items.

By using the branded house architecture, Pizza Hut emphasizes the strength and recognition of its main brand while allowing for some flexibility and segmentation through its product lines and sub-brands. This approach enables Pizza Hut to target different customer preferences, dietary choices, and convenience needs while maintaining a consistent brand identity across its various offerings.