How did dawn dish soap get its name?

The name "Dawn" was chosen for the dishwashing detergent because it evokes the idea of a new beginning, a fresh start, and the promise of a brighter tomorrow. The product was introduced during a difficult time in the United States, when the Great Depression had left many families struggling financially and desperate for hope. The developers of Dawn believed that the name would resonate with consumers and offer a sense of optimism and reassurance.

Additionally, the name "Dawn" conveys the concept of breaking through darkness or gloom, much like the way a new day dawns after a night. This symbolism aligned perfectly with the product's purpose of cutting through grease and grime and leaving dishes sparkling clean.