Why are Babybel cheeses covered in wax?

Babybel cheeses are covered in wax for several reasons:

* Preservation: The wax acts as a barrier against moisture and oxygen, preventing spoilage and extending the cheese's shelf life. This allows the cheese to remain fresh and flavorful for longer.

* Protection: The wax protects the cheese from damage, especially during transportation and handling. It prevents the cheese from becoming crushed or deformed.

* Convenience: The wax allows for easy portioning and handling. It creates a clean and convenient way to eat the cheese without getting your fingers messy.

* Branding: The red wax coating has become a distinctive and recognizable brand feature for Babybel.

While it's true that some people find the wax coating to be a bit inconvenient, it plays a crucial role in ensuring the quality, freshness, and convenience of Babybel cheeses.