How do Indians shop for food?

Indians primarily shop for food in-person at wet markets, grocery stores, and supermarkets.

- Wet markets: Wet markets are traditional markets where vendors sell fresh produce, meat, fish, and other perishable goods. They are typically located in open-air spaces and are known for their vibrant atmosphere and bustling crowds. Wet markets offer a wide variety of fresh produce, including fruits, vegetables, herbs, and spices.

- Grocery stores: Grocery stores are modern retail outlets that offer a wide variety of packaged and processed foods, as well as some fresh produce and household items.

- Supermarkets: Supermarkets are large, self-service stores that offer a wide range of food and non-food items, including fresh produce, meat, fish, dairy products, packaged goods, and household items.

Online shopping

While in-person shopping remains the primary way Indians buy food, online grocery shopping has become increasingly popular in recent years.

Online grocery shopping allows consumers to purchase food and other household items from the comfort of their homes and have them delivered to their doorsteps. Several major e-commerce platforms and traditional grocery retailers offer online grocery shopping services in India.

Shopping preferences

Shopping for food in India can be an immersive and social experience. Many Indians enjoy visiting local markets to interact with vendors, haggle over prices, and gather the freshest ingredients for their meals.

While convenience and affordability are important factors, Indians also place a high value on the quality, freshness, and variety of the food they purchase.