Why is food coloured?

- To enhance its natural colors: Food colouring can be used to enhance the natural colours of food that may have faded during processing or storage. For example, some orange juice is coloured to give it a more vibrant colour.

- To correct colour differences: Food colouring is used to correct colour differences that may occur due to variations in the raw materials or processing conditions. For example, some batches of strawberry jam may be darker than others, so food colouring can be used to ensure a consistent colour.

- To create new colours: Food colouring is used to create new colours and make food more appealing and attractive to consumers. For example, blue raspberry flavoured candies and drinks wouldn't be blue without food colouring.

- For branding purposes: Food colouring can be used to create a brand identity and make products stand out on the market. For example, Cadbury's Dairy Milk chocolate has a distinctive purple wrapper that is associated with the brand.

It is important to note that food colouring is regulated to ensure its safety. In many countries, there are strict regulations regarding the types and amounts of food colouring that can be used in different foods.