Why does barefoot wines labels do not have a vintage year?

Barefoot Wine labels don't have a vintage year because they use a "non-vintage" blending process. This means they combine wines from different years to create a consistent flavor profile year after year.

Here's why they do this:

* Consistency: Non-vintage wines are designed to be predictable and deliver a similar taste experience regardless of the vintage. This is important for a brand like Barefoot that focuses on a broad consumer base and aims to be consistently enjoyable.

* Accessibility: Using wines from different years allows them to source grapes from various regions and vintages, ensuring a consistent supply and making their wine more affordable.

* Flavor profile: By blending wines from different years, Barefoot can achieve their desired flavor profile and balance, which might not be possible with a single vintage.

While some wine drinkers may prefer the individuality of vintage wines, the non-vintage approach offers a more consistent and accessible experience. It's a deliberate strategy that helps Barefoot Wine achieve its goal of producing a reliable and enjoyable wine for a wide audience.