What is more popular red or white wine in the United States?

Here's why:

* Sales Data: Although white wine often has a slight edge in volume sales, red wine tends to be more expensive per bottle, resulting in higher dollar value sales.

* Cultural Preference: The US has a strong tradition of enjoying red wine, particularly with red meat dishes.

* Variety: The range of red wine varietals available is vast, catering to a wider range of tastes.

However, it's crucial to note:

* White Wine Popularity is Growing: White wine consumption is increasing, especially among younger demographics and as consumers embrace lighter styles.

* Regional Differences: Specific regions in the US may have a stronger preference for one type over the other.

* Seasonality: White wine sales tend to spike in warmer months, while red wine sees increased popularity during colder seasons.

Ultimately, both red and white wine have a significant presence in the US market, with their popularity influenced by various factors.