What is sense appeal?

Sense appeal refers to the use of sensory language and imagery to create a vivid and engaging experience for the reader or audience. It involves the deliberate engagement of the senses( sight, sound, smell, taste, and touch) through descriptive language to enhance the readers connection to the text or content.

The purpose of sense appeals to elicit a sensory response and make writing more immersive, memorable, and emotionally resonant. It involves crafting descriptions and details that evoke sensory experience and create a deeper emotional connection between the readers and the subject matter.

Sense appeal is commonly employed in literary writing, such as poetry and fiction, where authors aim to create a sensory world for their readers. However, it is also used in various other forms of communication, including advertising, Journalism, marketing, and public speaking to make messages more compelling, persuasive, and memorable.