Who regulates beer and liquor advertising?

The advertising of beer, wine, and distilled spirits is primarily regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB), a division of the U.S. Department of the Treasury. The TTB is responsible for enforcing the Federal Alcohol Administration Act (FAA Act) and other related laws and regulations. The TTB regulates the labeling and advertising of alcohol beverages to ensure that they are not false, misleading, or deceptive, and to promote responsible consumption.

The TTB's regulations cover a wide range of topics, including:

* The use of alcohol-related imagery and language in advertising

* The placement of alcohol advertisements

* The frequency of alcohol advertisements

* The content of alcohol advertisements

* The targeting of alcohol advertisements to certain populations, such as minors

The TTB also works with state and local governments to enforce alcohol advertising laws and regulations. In some cases, states may have their own laws and regulations that are stricter than the federal requirements.

In addition to the TTB, the Federal Trade Commission (FTC) also has some authority to regulate alcohol advertising. The FTC is responsible for enforcing the FTC Act, which prohibits unfair or deceptive advertising. The FTC can take action against alcohol companies that engage in false or misleading advertising, or that target their advertising to minors.