Marketing

• Corona Extra has been effectively marketed as a beer for leisurely relaxation, especially near a beach. Its image brings to mind decades of advertising depicting the beer being consumed near ocean scenes, generally paired with a lime.

Serving

• Corona Extra is not available from a keg. The only way to obtain Corona Extra is from the clear glass bottle.

History

• Corona was first brewed in 1925 by Cerveceria Modelo, a company based in Mexico City. It wasn't imported to the United States until 1979. Nowadays, Corona can be found just about anywhere on earth.

Corona Light

• When people think of Corona, they generally associate the name with Corona Extra. However, there is also a Corona Light available.

Grupo Modelo

• Grupo Modelo is one of the biggest Mexican companies today, and it produces Corona. Besides Corona Extra and Corona Light, it also produces Modelo Especial, Modelo Light, Victoria, Negra Modelo, Pacifico, Estrello, Leon and Montejo.