What will it take to get nabisco bring back Melody cookies?

There are several factors that could influence Nabisco's decision to bring back Melody cookies:

1. Consumer Demand: If there is significant consumer interest and demand for the return of Melody cookies, Nabisco may consider reintroducing them. This can be gauged through market research, surveys, social media engagement, and consumer petitions.

2. Market Competitiveness: Nabisco should evaluate the current market competition and assess if there is a niche for Melody cookies. If there is a lack of similar products in the market, or if Melody cookies had a unique selling point that differentiated them from competitors, it could increase the likelihood of their comeback.

3. Production and Supply Chain Considerations: Nabisco would need to assess whether they have the necessary resources, production capacity, and supply chain infrastructure to support the reintroduction of Melody cookies. This includes sourcing the right ingredients, ensuring production efficiency, and managing distribution logistics.

4. Financial Viability: Nabisco would need to conduct financial analysis and projections to determine if bringing back Melody cookies would be profitable. Factors such as production costs, marketing expenses, sales estimates, and potential profit margins would be taken into account.

5. Brand Strategy: The decision to bring back Melody cookies should align with Nabisco's overall brand strategy and portfolio. They may consider how Melody cookies would complement or enhance their existing product offerings, and whether they resonate with the company's target audience.

6. Nostalgia and Brand Heritage: If Melody cookies hold a nostalgic value for consumers and have a strong brand heritage, Nabisco might use this as a marketing advantage to capitalize on consumer sentiment and desire for familiar products.

7. Limited Time Offerings: Nabisco could also explore the option of introducing Melody cookies as a limited edition or seasonal offering, testing consumer response and gauging market interest before making a decision on a permanent comeback.

Ultimately, the decision to bring back Melody cookies rests with Nabisco and would be based on a combination of market demand, financial feasibility, brand strategy, and operational considerations.