Offering free samples of a new candy bar is an example what type promotional objective?

Offering free samples of a new candy bar is an example of a trial objective in promotional strategy.

Here's why:

* Trial Objective: The goal is to encourage consumers to try a new product for the first time. This is often done through free samples, coupons, or introductory offers.

* In this case: By offering free samples, the company aims to get consumers to experience the new candy bar firsthand and potentially become repeat buyers.

Other promotional objectives include:

* Awareness Objective: To increase brand or product awareness among potential customers.

* Attitude Objective: To improve perceptions and attitudes towards the brand or product.

* Action Objective: To motivate consumers to take a specific action, such as making a purchase or visiting a website.