How did peeps the candy get its name?

Peeps are marshmallow candies shaped like chicks, rabbits, and other animals, and they are a popular Easter treat. The name "Peeps" is thought to have come from the fact that the candies are often used to decorate Easter baskets, and they are also sometimes called "peepers" because of their small, beady eyes. The candy was invented in the 1950s by the Rodda Candy Company, and it has been a popular Easter treat ever since.