What stage of the product life cycle is Gatorade in?

Gatorade was introduced in 1965 and quickly gained popularity among athletes and sports enthusiasts. It became the leading sports drink in the United States and has maintained that position for several decades. Gatorade has a wide range of flavors and formulations and is available in various countries worldwide. The market for sports drinks is mature, and Gatorade faces intense competition from other brands. To sustain its market share, Gatorade must continue to innovate and adapt to changing consumer preferences. Despite the challenges, Gatorade remains a strong brand with a loyal customer base.