How much is Dr Pepper franchise worth?

Dr Pepper Snapple Group is privately held. Therefore, its financial information, including the precise valuation of its franchises, is not publicly available.

However, in 2018, Keurig Dr Pepper (formed through the merger of Keurig Green Mountain and Dr Pepper Snapple Group) had a market capitalization of around $23 billion. As part of this larger entity, the Dr Pepper franchise contributes significantly to the overall value of the company. However, it's essential to note that Keurig Dr Pepper's market cap reflects the combined value of numerous brands and product lines within its portfolio, not just Dr Pepper alone.