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Tell the product life cycle of any product?
Product Life Cycle
The product life cycle (PLC) is a concept in marketing that describes the stages a product goes through from its introduction to its decline. The PLC is often represented as a curve, with the product's sales volume plotted against time.
The PLC can be divided into four main stages:
* Introduction: This is the stage when the product is first introduced to the market. Sales volume is low, and the product may not yet be profitable.
* Growth: This is the stage when the product's sales volume begins to increase rapidly. The product becomes more popular, and the company may begin to make a profit.
* Maturity: This is the stage when the product's sales volume reaches its peak. The product is now well-established in the market, and the company may focus on maintaining market share and profits.
* Decline: This is the stage when the product's sales volume begins to decline. The product may become obsolete or be replaced by a newer, more popular product. The company may eventually decide to discontinue the product.
The PLC is a useful concept for understanding how products succeed or fail in the market. It can help companies make decisions about when to introduce new products, when to make changes to existing products, and when to discontinue products.
Here is an example of the PLC for a smartphone:
* Introduction: The first smartphone was introduced in 1992. Sales volume was low, and the product was not yet profitable.
* Growth: The smartphone market began to grow rapidly in the early 2000s. Sales volume increased rapidly, and the companies that manufactured smartphones began to make a profit.
* Maturity: The smartphone market reached its peak in the mid-2010s. Sales volume was high, and the companies that manufactured smartphones were making a lot of money.
* Decline: The smartphone market began to decline in the late 2010s. Sales volume began to decline, and the companies that manufactured smartphones began to lose money. Some companies even went out of business.
The PLC is a useful concept for understanding how products succeed or fail in the market. It can help companies make decisions about when to introduce new products, when to make changes to existing products, and when to discontinue products.
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