Should red bull do more traditional advertising why or not?

Whether Red Bull should do more traditional advertising is a matter of debate. There are pros and cons to both sides of the argument.

Arguments for more traditional advertising:

- Traditional advertising is more effective at reaching a larger, broader audience. It can also be more effective in creating brand awareness.

- Traditional advertising can be used to more specifically target certain audiences. For example, print ads can be placed in magazines or newspapers that are specific to certain demographics.

- Traditional advertising is often more memorable and effective at creating a lasting impression than non-traditional advertising.

- Traditional advertising is often more cost effective than non-traditional advertising, especially when reaching a large audience.

Arguments against more traditional advertising:

- Traditional advertising is less effective at reaching younger demographics, who are more likely to use social media and other non-traditional forms of advertising.

- Traditional advertising is seen by some as outdated and less effective than non-traditional advertising, such as social media marketing and influencer marketing.

- Traditional advertising can be more difficult to measure and track in terms of results.

- Traditional advertising can be more expensive to produce than non-traditional advertising, especially when creating high-quality ads and content.

Ultimately, the decision of whether or not to do more traditional advertising depends on the specific goals, target audience, and budget of Red Bull. If they want to reach a larger audience and create brand awareness, traditional advertising may be an effective option. However, if they want to focus on younger demographics or have a limited budget, non-traditional advertising may be more effective.

The case of Red Bull demonstrates the importance of understanding your target audience and choosing the right advertising strategies accordingly. By leveraging its brand equity through engaging events, social media, and influencer marketing, Red Bull has successfully captured the attention and loyalty of its target demographic.