What changes underwent to change Coca-Cola?

Coca-Cola has undergone several changes over its long history, here are some notable changes that have occurred to the brand and its product:

Formulation Changes:

- Original Recipe (1886): The original Coca-Cola recipe included cocaine as an ingredient, which was later removed in 1906 due to health concerns.

- Sugar Reduction: In response to growing concerns about sugar consumption and health, Coca-Cola introduced various low-calorie and sugar-free options like Diet Coke (1982), Coca-Cola Zero (2005), and Coca-Cola Life (2013).

Packaging:

- Glass Bottle: The iconic Coca-Cola glass contour bottle was introduced in 1915 and has become a symbol of the brand's identity.

- Can: Coca-Cola began packaging its product in cans in the 1950s, making it more convenient for consumers to enjoy the beverage on-the-go.

- Plastic Bottles: Plastic bottles became widely used for Coca-Cola in the late 1970s, offering durability and convenience.

Flavors and Variants:

- New Flavors: Coca-Cola has introduced numerous flavor variations over the years, including cherry, vanilla, lemon, lime, and many more, catering to diverse consumer preferences.

- Limited Editions and Seasonal Flavors: The brand releases limited-edition and seasonal flavors regularly, adding an element of excitement and variety.

Marketing and Advertising:

- Early Campaigns: Coca-Cola's early marketing campaigns featured catchy slogans, celebrity endorsements, and iconic advertising artwork.

- 'I'd Like to Teach the World to Sing' (1971): Coca-Cola's "Hilltop" advertisement featuring people from around the world singing in harmony became one of the most iconic and memorable ads in history.

- 'Share a Coke' (2011): The "Share a Coke" campaign involved replacing the Coca-Cola logo with popular names printed on the bottles, encouraging consumers to share the drink and create a sense of personalization.

Acquisitions and Expansion:

- Purchase of Minute Maid (1960): Coca-Cola acquired the Minute Maid Company, expanding its portfolio of beverages.

- Purchase of Powerade (2001): Coca-Cola acquired Powerade from The Gatorade Company, strengthening its position in the sports drink market.

- Global Expansion: Coca-Cola has expanded its distribution to become one of the most recognizable brands worldwide, operating in over 200 countries and territories.

By adapting and evolving its product, packaging, marketing strategies, and business operations, Coca-Cola has managed to maintain its relevance, popularity, and dominant market position for over a century.