What is the target market for Lipton Iced Tea?

Lipton Iced Tea primarily targets the following consumer groups:

1. Millennials: Millennials, often described as tech-savvy and health-conscious, form a significant target audience for Lipton Iced Tea. They value convenience, authenticity, and social consciousness in their purchases, which aligns with Lipton's positioning.

2. Gen Z: Generation Z, the demographic cohort after millennials, is a growing demographic that Lipton Iced Tea aims to attract. This generation values originality, authenticity, and experiences, characteristics that Lipton's brand and products aim to embody.

3. Urban Dwellers: Lipton Iced Tea's target audience includes urban dwellers who lead busy and demanding lives. They seek convenient, refreshing, and portable beverages to help them stay hydrated and energized throughout the day.

4. Health-Conscious Consumers: Lipton Iced Tea positions its products as a healthier option compared to sugary sodas and juices. They aim to appeal to consumers seeking healthier alternatives without sacrificing taste and enjoyment.

5. On-the-Go Individuals: Lipton Iced Tea targets people on the go, including students, office workers, athletes, and travelers. Its ready-to-drink tea options fit into consumers' busy lifestyles and can be enjoyed at various occasions and locations.