Why do Mountain Dew put yellow 5 in there drinks?

Mountain Dew, like many other food and beverage products, uses Yellow 5 (also known as Tartrazine) as a food coloring.

Here's why:

* Appearance: Yellow 5 gives Mountain Dew its signature bright yellow color. This vibrant color is part of the brand's identity and helps make it stand out on shelves.

* Cost-Effectiveness: Yellow 5 is a relatively inexpensive food coloring, making it a cost-effective choice for mass-produced beverages.

* Stability: Yellow 5 is known for its stability, meaning it doesn't fade or change color easily over time. This is important for a product that's meant to be stored and sold for extended periods.

However, Yellow 5 has been linked to some health concerns:

* Allergies: Some people are allergic to Yellow 5 and may experience symptoms like hives, itching, or difficulty breathing after consuming it.

* Hyperactivity: Some studies have suggested a possible link between Yellow 5 and hyperactivity in children, though the evidence is not conclusive.

It's important to note that:

* The FDA (Food and Drug Administration) has deemed Yellow 5 safe for human consumption when used in appropriate levels.

* Mountain Dew uses Yellow 5 within the FDA-approved limits.

* Consumers who have concerns about Yellow 5 or other food additives can choose to avoid products containing them.

Ultimately, the decision of whether or not to consume products containing Yellow 5 is a personal one based on individual preferences and health concerns.