Why is Annatto used in drinks?

Annatto is used in drinks for its vibrant yellow-orange color and mild, slightly peppery flavor. It is derived from the seeds of the annatto tree (Bixa orellana), which is native to tropical regions of the Americas. Annatto is commonly used as a natural food coloring and flavoring agent in a variety of beverages, including:

1. Soft drinks: Annatto is often used to impart a golden color to soft drinks, particularly orange and citrus-flavored varieties. It provides a natural alternative to synthetic food coloring and enhances the overall visual appeal of the drink.

2. Fruit juices: Annatto is sometimes added to fruit juices, such as orange, mango, and pineapple, to enhance and intensify their natural color. It can also help stabilize the color of the juice and prevent browning over time.

3. Alcoholic beverages: Annatto is used in the production of certain alcoholic beverages, such as some beers, liqueurs, and cocktails, to provide a distinctive yellow-orange hue. It can also contribute a subtle flavor and aroma to the drink.

4. Dairy drinks: Annatto may be used in dairy-based beverages, such as yogurt drinks, milkshakes, and ice creams, to enhance their color and provide a natural yellow or orange tint.

It's important to note that the amount of annatto used in drinks is generally small, and it does not have a significant impact on the taste. Its primary function is to enhance the visual appeal and provide a natural color to beverages.