What brand of beer is most popular in Italy?

It's difficult to definitively say which beer brand is *the most popular* in Italy, as preferences vary widely.

However, here are some of the most popular and well-known Italian beer brands:

* Peroni: This is a well-known brand, especially their Peroni Nastro Azzurro. It's a classic Italian lager that is popular both domestically and internationally.

* Birra Moretti: Another popular lager, known for its slightly sweeter flavor profile.

* Heineken: While not strictly Italian, Heineken is widely consumed in Italy, especially in tourist areas.

* Birra Forst: A premium Italian beer from the Alto Adige region, known for its quality and unique flavors.

* Menabrea: A historic Italian brewery, known for its classic lagers and more artisanal styles.

* Baladin: A craft brewery known for its innovative and high-quality beers.

In recent years, there's been a growing trend towards craft beer in Italy, with many smaller breweries producing unique and interesting beers.

Ultimately, the most popular beer brand in Italy is the one that best suits your taste!