How did people become aware of coca cola?

The Coca-Cola Company used a variety of marketing strategies to make the public aware of its product. These included:

- Advertising: The company began advertising Coca-Cola in newspapers and magazines in the late 1890s. Ads often featured images of people enjoying the drink, and they highlighted its refreshing taste and ability to quench thirst.

- Promotional giveaways: The company also used promotional giveaways to generate interest in Coca-Cola. These included items such as calendars, bottle openers, and glasses.

- Celebrity endorsements: Coca-Cola began using celebrity endorsements in the early 1900s. Some of the celebrities who endorsed the drink included opera singer Enrico Caruso and actor Douglas Fairbanks.

- Vending machines: Coca-Cola vending machines were placed in public places such as train stations and drug stores. This made it easy for people to purchase the drink on the go.

- Word of mouth: As people began to enjoy Coca-Cola, they told their friends and family about it. This word-of-mouth advertising helped to spread awareness of the drink.

Coca-Cola's marketing efforts were successful in making the public aware of the drink, and it quickly became one of the most popular soft drinks in the world.