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What are three questions that you can use to critically examine the content of alcohol advertising?
1. What is the intended audience of this advertisement?
Is the advertisement targeted towards adults, young people, or both? What are the implications of targeting a particular group of people?
2. What techniques does the advertisement use to appeal to its audience?
Does the advertisement use humor, sex, or other attention-grabbing tactics? How effective are these tactics in reaching the target audience?
3. What is the overall message of this advertisement?
What does the advertisement want viewers to think or feel about alcohol? Is the message accurate and responsible?
Liquors
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- Will a bottle of Chivas Regal Scotch whiskey spoil in storage?
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- Can you smell vodka even if not drunk?
- A bottle of Vodka plus 6 shots vodka would give you a BAC what?
- How do you deodorized alcohol?
- Where can someone purchase a wine bottle cooler?
Liquors
- Barware
- Beer
- Cider
- Classic Cocktails
- Cocktails
- Coffee
- Fruity Cocktails
- Liquors
- Martinis
- Non-Alcoholic Cocktails
- Other Drinks
- Punches
- Sake
- Sangria
- Tea
- Tropical Drinks
