What percentage of the world preffers Coca-Cola over pepsi?

There is no definitive answer to this question as there are no comprehensive global surveys that have accurately measured the preference for Coca-Cola over Pepsi. However, various market research studies and consumer surveys have suggested that Coca-Cola generally has a larger global market share compared to Pepsi.

According to a 2021 report by Statista, Coca-Cola held a global market share of approximately 20% in the non-alcoholic carbonated soft drinks (CSD) category, while Pepsi had a market share of around 9.6%. This indicates that Coca-Cola is the more preferred brand globally in terms of sales volume.

It's worth noting that these market share figures can vary across different countries and regions due to local preferences, marketing strategies, and cultural factors. In some markets, Pepsi may have a stronger presence and preference compared to Coca-Cola.

To provide more context, here are a few additional data points:

- In the United States, which is one of the largest CSD markets globally, Coca-Cola accounted for approximately 45% of the CSD market share in 2021, while Pepsi had a share of around 26%, according to Statista.

- In China, the world's most populous country, Coca-Cola had a market share of around 18% in the CSD category, while Pepsi had a market share of approximately 10% in 2021.

- In India, another large CSD market, PepsiCo (which includes Pepsi, Mountain Dew, and 7 Up brands) had a slightly higher market share compared to Coca-Cola in 2021.

It's important to note that consumer preferences can change over time, and market dynamics can evolve based on various factors such as product innovations, marketing campaigns, and pricing strategies. Therefore, the percentage of the world that prefers Coca-Cola over Pepsi may also fluctuate over time.