Under what auspices has Coca-Cola diversified its product line?

The Coca-Cola company has broadened its product line primarily under the following auspices:

1. Brand Expansion: Coca-Cola has extended its iconic soda brand into various product categories to enhance its market reach and relevance. Examples include Diet Coke, Coca-Cola Zero Sugar, and Coca-Cola Life, catering to different consumer preferences.

2. Diversification into Non-Carbonated Beverages: Beyond its core carbonated soft drinks, Coca-Cola has expanded into non-carbonated beverages to diversify its portfolio and cater to changing consumer tastes. Notable examples include Minute Maid juices, Powerade sports drinks, and Dasani bottled water.

3. Acquisition of Beverage Brands: Coca-Cola has acquired existing beverage brands to strengthen its product offerings and expand its market share. These acquisitions include prominent names such as FUZE Tea, Vitamin Water, ZICO Coconut Water, and Simply Orange Juice.

4. Creation of New Brands: Coca-Cola has also introduced new brands to enter untapped market segments or offer unique product propositions. Examples include:

- Zico: Coconut water brand focused on natural hydration.

- Del Valle: Latin American fruit-based juice and nectar brand.

- Ayataka: Japanese green tea brand featuring a robust flavor.

5. Partnerships and Joint Ventures: Coca-Cola has formed strategic partnerships and joint ventures with other companies to enhance its product line and distribution network. Notable examples include the partnership with Monster Beverage Corporation and the joint venture with Keurig Dr Pepper for the distribution of certain products.

6. Innovation and New Product Development: Coca-Cola continuously invests in research and development to create innovative new products that meet evolving consumer demands. This has led to the launch of sparkling waters, zero-calorie beverages, and various flavor innovations across their brands.

By pursuing these avenues of product line diversification, Coca-Cola has aimed to strengthen its position as a leading global beverage company and respond to changing consumer preferences, market trends, and competitive dynamics in the beverage industry.