How can you tell if coffee is fresh when purchasing?

1. Check the Roast Date:

* Look for the "Roasted On" or "Best By" Date: This date should be clearly visible on the bag.

* Freshness: Coffee is best enjoyed within 2-3 weeks of roasting. Anything older might taste stale.

2. Packaging:

* Sealed Bags: Coffee should be in airtight, opaque bags to protect it from light, air, and moisture.

* Valve: Look for a one-way valve on the bag. This releases gases that form during the aging process, helping preserve freshness.

3. Bean Appearance:

* Color: Freshly roasted beans have a rich, dark brown color, sometimes with a slight sheen. Stale beans can appear dull or faded.

* Size and Shape: Beans should be uniform in size and shape.

4. Bean Smell:

* Aroma: Freshly roasted coffee has a strong, inviting aroma. Stale coffee may smell dull or even slightly musty.

5. Ask the Retailer:

* Where was it roasted? A nearby roaster is a good sign of freshness.

* How long has it been on the shelf? Ideally, the coffee should be turned over regularly.

Important Note: The fresher the coffee, the better the taste. If you can find coffee roasted within the last week, you're in for a treat!