Nescafe Classic

• Nescafe Classic draws on the original Nescafe coffee, released in 1938, that established the brand. Nescafe briefly disappeared from shelves, replaced with a similar Nestle instant coffee product called Taster's Choice. Nestle brought back the Nescafe name with the word "Classic" added to the label of one of its products, a means of assuring consumers that it still has the flavor of the classic product. Nescafe Classic uses medium-dark roasted coffee beans for a robust flavor and an aroma described as "comforting and intense."

Nescafe Clasico

• Nescafe Clasico is targeted toward the Latino-American population and is the top coffee brand among Latinos in America. Clasico features a bold flavor that comes from dark-roasted coffee beans. The dark roast results in a full-bodied coffee with a bolder flavor than Nescafe Classic. When blended with sugar, Nescafe Clasico is comparable to a cafe Cubano or cafecito, a strong, sweet espresso drink popular in Cuba. In addition to original Nescafe Clasico, Nestle makes Nescafe Clasico Decaf, which has a similar flavor without the jolt, and Nescafe Classico Suave, which has a smoother flavor than bold Clasico.