What was the most popular candy in 1987?

While there's no official "most popular" list for candies in 1987, here are some strong contenders based on popularity and cultural relevance:

* M&Ms: M&Ms were already a staple and continued to be hugely popular in 1987. They were advertised heavily and their iconic packaging and variety of colors made them a hit with kids and adults.

* Skittles: These fruity candies were gaining momentum in the mid-80s with their catchy slogan "Taste the Rainbow" and were becoming a popular choice.

* Snickers: This classic chocolate bar with peanuts and caramel was a timeless favorite, and likely remained a top seller in 1987.

* Reese's Peanut Butter Cups: Another classic, Reese's Peanut Butter Cups have always been beloved for their perfect blend of sweet and salty.

* Starburst: These chewy candies were particularly popular among teenagers in the 1980s, thanks to their variety of flavors and fun packaging.

* Nerds: These small, colorful candies were gaining popularity with their quirky marketing and unique flavor combinations.

It's important to note that these are just a few of the many popular candies in 1987. Many other candies, such as Twizzlers, Dum Dums, and Jolly Ranchers, were also likely popular choices.

To truly know the most popular candy of 1987, we would need to access sales data from that year, which is unfortunately not publicly available.