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Who invented now and later candy?
Now and Later candy was invented by William Wrigley Jr., the founder of the Wrigley Company, best known for its chewing gum. While he didn't invent the concept of candy with a delayed flavor release, he developed the specific Now and Later formula and brand in 1962.
It's worth noting that similar candies with a delayed flavor release existed before Now and Later, but Wrigley's innovation was crucial in making this type of candy popular and mainstream.
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