What is the main target market for diet pepsi?

The main target market for Diet Pepsi is health-conscious consumers who are looking for a low-calorie, low-sugar alternative to regular soda. Diet Pepsi is also popular among consumers who are trying to lose weight or maintain a healthy weight, as well as those who are diabetic or have other health conditions that require them to limit their sugar intake. Diet Pepsi is also a popular choice for consumers who simply prefer the taste of diet soda over regular soda.