Why two liter bottle of Coca-Cola failed in Spain?

It's not entirely accurate to say that the two-liter bottle of Coca-Cola *failed* in Spain. It's more accurate to say that it was not as successful as in other markets. Here's why:

* Spanish Consumption Habits: Spaniards tend to consume beverages in smaller portions compared to some other countries. They often prefer smaller bottles or cans for individual consumption, making the two-liter bottle less appealing for most households.

* Family Size: Spanish families are generally smaller than in some other countries, which further reduces the demand for large-sized bottles.

* Climate: Spain's warm climate can lead to a preference for smaller, more portable bottles that can be easily chilled and carried around.

* Pricing: The larger size of the bottle might have led to a higher price per unit, which could have been a barrier for some consumers.

It's important to note that Coca-Cola still sells a wide range of sizes in Spain, including the two-liter bottle. However, it's just not as dominant a choice as in other markets.