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When did coca cola get involved in Corporate social Responsibility?
Coca-Cola's involvement in corporate social responsibility (CSR) dates back to the early 20th century. However, it was in the 1970s that the company began to formalize its CSR efforts and establish a dedicated department for sustainability. Since then, Coca-Cola has expanded its CSR initiatives to encompass a wide range of areas, including environmental sustainability, community engagement, and workplace diversity and inclusion. Some notable milestones in Coca-Cola's CSR journey include:
1971: Coca-Cola establishes its Environmental Affairs Department, one of the first corporate environmental departments in the world.
1977: The company launches its "Recycle for America" program, one of the first nationwide recycling programs in the United States.
1990: Coca-Cola announces a comprehensive environmental policy that includes goals for reducing water use, energy consumption, and waste production.
2007: The company launches its "Live Positively" campaign, which focuses on environmental sustainability, community engagement, and workplace diversity and inclusion.
2010: Coca-Cola announces its "2020 Environmental Vision," which sets ambitious goals for water stewardship, energy efficiency, and waste reduction.
2015: The company releases its first global sustainability report, which provides a comprehensive overview of its CSR initiatives and progress.
2020: Coca-Cola achieves its 2020 Environmental Vision goals, including a 25% reduction in water use, a 35% reduction in energy consumption, and a 35% reduction in waste production.
2021: The company launches its "World of Sustainability" platform, which provides stakeholders with information and resources on its CSR initiatives and progress.
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