How did they get the phrase taste rainbow.?

The slogan was first introduced in 1994 and has since become one of the most recognizable advertising slogans in the world. It is often associated with the candy's signature tagline, "Skittles: Taste the Rainbow!"

The phrase "taste the rainbow" is a reference to the candy's many different fruit flavors. Skittles are available in a variety of colors and flavors, including red (strawberry), orange (orange), yellow (lemon), green (lime), purple (grape), and pink (raspberry).

The slogan "taste the rainbow" is a play on words that suggests that eating Skittles is like tasting the entire rainbow. The phrase is also a metaphor for the candy's many different flavor experiences.

The slogan "taste the rainbow" has been used in a variety of advertising campaigns for Skittles. The slogan has been featured in television commercials, print ads, and online campaigns. It has also been used in promotional events and product giveaways.

The slogan "taste the rainbow" has been a successful marketing tool for Skittles. The slogan has helped to increase brand awareness and sales of Skittles. It has also helped to make Skittles one of the most recognizable candy brands in the world.