What are examples of research plan questions for a drink?

Research Plan Questions for a Drink:

Product Development:

* Target Audience:

* What are the demographics and psychographics of your target audience?

* What are their current drinking habits and preferences?

* What are their expectations for this type of drink?

* What are their price sensitivities?

* Product Attributes:

* What type of drink are you creating? (e.g., cocktail, mocktail, energy drink, alcoholic beverage)

* What are the key ingredients and their proportions?

* What is the flavor profile of the drink?

* What are the expected nutritional content and calories?

* What is the intended shelf life and storage conditions?

* Production and Packaging:

* What are the production methods and equipment needed?

* What are the packaging options and materials?

* What are the costs associated with production and packaging?

* How will the product be transported and stored?

Market Analysis:

* Competitive Landscape:

* Who are your direct and indirect competitors?

* What are their strengths and weaknesses?

* What are the current market trends and consumer preferences in this category?

* How can you differentiate your product from the competition?

* Market Size and Growth:

* What is the estimated market size for your target market?

* What is the projected growth rate of this market?

* What are the potential opportunities and challenges in this market?

* Marketing and Distribution:

* How will you market and distribute your product?

* What are your target channels (e.g., restaurants, bars, retail stores, online)?

* What are your pricing strategies?

Consumer Research:

* Taste and Sensory Evaluation:

* How does the drink taste and smell?

* How does the drink feel in the mouth?

* How does the drink look and appeal to consumers?

* Consumer Acceptance and Feedback:

* How does the drink perform in blind taste tests?

* What is the overall consumer satisfaction with the drink?

* What are the areas for improvement based on consumer feedback?

Financial and Sustainability:

* Cost Analysis:

* What are the estimated costs of raw materials, production, packaging, and marketing?

* What are the expected profit margins?

* What are the break-even points for your business?

* Sustainability:

* What are the environmental and social impacts of your product?

* How can you reduce your environmental footprint?

* How can you ensure ethical sourcing of your ingredients?

Note: These are just a few examples. You may need to ask additional questions depending on the specific drink you are developing and your research goals.