What is the Brand identity prism for Pepsi?

1. Physique

- Logo: The Pepsi logo is iconic, featuring a red, white, and blue globe with a wavy shape. It is instantly recognizable and has become synonymous with the brand.

- Packaging: Pepsi's packaging is also iconic, with its signature blue can and red and white stripes. It is easily distinguishable on store shelves and has a strong visual appeal.

- Color: The color blue is strongly associated with Pepsi, as it is used throughout its branding and marketing. It is often used to represent refreshment and energy.

- Symbol: The Pepsi globe is a powerful symbol of the brand, representing its global reach and recognition.

2. Personality

- Pepsi's brand personality is youthful, energetic, and fun-loving. It appeals to a wide range of consumers, particularly those who enjoy refreshment, excitement, and a sense of adventure.

- Pepsi is often associated with celebrities and popular culture, which helps to keep the brand relevant and engaging to its target audience.

- The brand is known for its innovative marketing campaigns and its ability to connect with consumers on an emotional level.

3. Culture

- Pepsi's culture is focused on refreshment, enjoyment, and positivity. It is a brand that encourages people to embrace life and make the most of every moment.

- The brand is associated with music, sports, and entertainment, which are passions shared by many consumers.

- Pepsi also promotes diversity and inclusivity, and its marketing campaigns often feature people from different backgrounds and cultures.

4. Relationship

- Pepsi strives to build strong relationships with its consumers, as it views them as partners and friends.

- The brand engages with consumers through various channels, including social media, loyalty programs, and events.

- Pepsi also encourages consumers to share their stories and experiences with the brand, creating a sense of community.

5. Self-Image

- Pepsi's self-image is one of a leader in the beverage industry. It is a brand that is constantly evolving and innovating to stay ahead of the curve.

- Pepsi is also committed to quality and customer satisfaction, ensuring that its products meet the highest standards.

- The brand exudes confidence and authenticity, which resonates with consumers who value these attributes.

6. Reflection

- Pepsi is perceived as a global brand with a strong cultural impact. It is a brand that is associated with positivity, refreshment, and the enjoyment of life.

- Pepsi is also viewed as a trendsetter and an innovator in the beverage industry, constantly pushing the boundaries of what is possible.

- The brand's strong emotional connection with consumers makes it a beloved and trusted choice.