What is the most popular hard liquor in US?

It's difficult to pinpoint the most popular hard liquor in the US definitively as popularity can vary based on factors like:

* Region: Preferences differ geographically.

* Age group: Different demographics favor different spirits.

* Specific product: A specific brand within a liquor category can be very popular.

However, vodka is generally considered the most consumed hard liquor in the US.

Here's why:

* Versatile: Vodka's neutral flavor makes it perfect for mixing in cocktails and other drinks.

* Wide availability: Many brands and price points are available, making it accessible to a broader market.

* Popularity in cocktails: Vodka is a staple in many popular cocktails like the Moscow Mule, Vodka Martini, and Cosmopolitan.

Other popular spirits in the US include:

* Whiskey: Particularly bourbon and rye.

* Tequila: Enjoying a surge in popularity, especially in cocktails like Margaritas.

* Rum: Popular in cocktails like Pina Coladas and Daiquiris.

Ultimately, the "most popular" liquor depends on how you define popularity. But vodka holds a strong position due to its versatility and widespread appeal.